Marketing Associate
About Us
Naveris is a privately held, commercial stage, precision oncology diagnostics company with facilities in Massachusetts and North Carolina. Since its founding in 2017, Naveris has been committed to improving outcomes for the millions of people at risk of developing viral-induced cancers with novel molecular diagnostics that enable earlier cancer detection. The company operates high-complexity testing clinical laboratories that are accredited by the College of American Pathologists and the New York State Department of Health Wadsworth Center, and are certified under CLIA.
The Opportunity
We are looking for a proactive and detail-oriented Marketing Associate to support the execution of integrated marketing campaigns targeted at both patients and healthcare professionals (HCPs). This individual will assist in the creation of marketing and sales enablement tools, manage live and virtual events, and help execute tactical strategies to drive awareness and adoption of the NavDx test. Experience or strong familiarity with molecular residual disease (MRD) testing is essential for effectively communicating the value proposition of our products in a highly technical clinical space.
Job Responsibilities
Tactical Marketing Strategy and Execution
- Design and implement omnichannel marketing campaigns to increase patient engagement and physician demand.
- Develop tactical strategies that promote adoption of NavDx among target physicians and institutions.
- Identify and prioritize key marketing initiatives to drive adoption of NavDx for routine surveillance testing.
Content Development and Management
- Translate complex, technical information into clear, patient-focused marketing collateral, including brochures, digital advertising, videos, social media content, and website copy.
- Develop physician-targeted educational materials and sales enablement tools to drive NavDx test adoption.
Conference and Event Management
- Plan, coordinate, and manage Naveris’ event presence at the regional and local level with a focus on CME events for providers and advocacy related events for patients.
- Develop pre-event, on-site, and post-event marketing strategies to maximize ROI.
- Work with internal teams and external vendors to deliver high-quality event experiences.
Marketing Automation and Analytics
- Build and manage marketing automation platforms to streamline campaigns and track performance.
- Monitor and analyze campaign metrics to measure success and inform future strategies.
- Optimize marketing processes for efficiency and effectiveness.
Cross-Functional Collaboration
- Partner with sales to align all marketing efforts with commercial objectives.
- Collaborate with clinical and upstream marketing to ensure marketing content and tactics are grounded in scientific and clinical accuracy.
- Provide insights and recommendations to senior leadership based on market trends and campaign performance.
Experience and Qualifications
- Bachelor’s degree in marketing, business, communications, or a related field; advanced degree preferred.
- 2+ years of relevant marketing and/or marketing operations experience, preferably in molecular diagnostics.
- Strong ability to translate clinical or scientific content into patient-friendly materials.
- Experience in event marketing.
- Expertise in marketing automation platforms, data analytics, and CRM systems, ideally Salesforce.com.
- Exceptional project management and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Excellent verbal and written communication skills.
Why Naveris?
At Naveris, we are passionate about our mission and committed to fostering a supportive and innovative work environment.
We offer:
- Competitive compensation.
- A focus on work-life balance.
- Opportunities for professional growth and development.
- A diverse, inclusive, and collaborative team culture.
Equal Opportunity Employer
Naveris is an equal opportunity employer. We celebrate diversity and are committed to
creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, gene information, age, military service, or any other protected characteristic.